How To Make Text Wrap Around An Image In WordPress

I wrote a post on this a few years ago, explaining how to use HTML to wrap text around an image in WordPress. Even though you can do text wrapping and image alignment within WordPress, I still prefer to write the HTML myself as I get better results and I get to decide what my captioned image looks like.

But as the HTML for this is a bit tedious, it is a pain to have to type the code out each time, so I gave up doing image captions. However, we recently built a WordPress plugin to do it. The plugin was released yesterday, so please go and download it, and let me know if it works for you.

CaptionPix WordPress Plugin – For Image Placement And Captioning

The name of the plugin is CaptionPix and you can download it from the WordPress Plugins Repository :

http://wordpress.org/extend/plugins/captionpix/

Darryl Peddle – How To Tap Into the Hard Work of Your Competitors

At the end of Darryl’s presentation, Brad Fallon jumped onto the stage to announce that Darryl was now a faculty member at Stompernet. Great cheering and clapping came from the audience who had appreciated in full why Darryl deserved this accolade.

His presentation was fully entitled, “How to Systematically Increase Traffic and Profits In Any Market By Tapping Into the Hard Work of Your Competitors”.

He uses Market Samurai to determine who the top three competitors are for your main keyword. Why the top three? Because Darryl believes that if you are not in position 1, 2 or 3 on the first page of Google, then your click throughs are minimal. All the money is in the first three positions.

You can then determine if it’s possible to beat any of the sites in the top three positions. If not, you need to find a sub niche keyword where you can dominate. Don’t just give up on your niche because there may be a sub niche that you can still market. For example “caribbean chocolate cake recipes” or “italian chocolate cake recipes” as opposed to “chocolate cake recipes”

But is your keyword being used right now? Darryl likes to check the trending on a keyword to see whether interest in it is on the rise on the decline. Also to check for any seasonality. He used Google Insights to look into that.

And finally, to keep up with industry news for all competitor markets, Darryl uses an iGoogle page with RSS feeds from each of the best competitor blogs in the marketspace so that he can quickly glance at a dashboard to see if there is a new topic that everyone in the space is talking about.

Darryl’s Blog can be found here.

Harry S Dent — Demographics, Debt and Deflation

Harry S Dent gave an incredible performance that was loaded with economic forecast information of a very different kind to that we hear from various politicians. The Dent Method is a long term economic forecasting technique based on the study of and changes in demographic trends and the impact of these on the US economy.

It is apparently the only documented record of success at forecasting long term economic trends, The Dent Method works by showing how predictable consumer spending patterns combined with demographic trends allow us to forecast the economy years or even decades in advance.

The Dent Method is a common sense approach that states that economics is tied to demographics. And that spending habits are a logical result of people making predictable spending decisions as they move through life.

During the presentation, Harry Dent talked about potato chips (crisps in UK speak). It turns out that the highest demand for potato chips is at age 42. But it isn’t because lots of 42 year olds suddenly start eating eating potato chips. They’re buying the chips for their children. When the parent is 42, the average aged child is by then, 14.

Harry made some remarkable predictions based on his study of demographics. He talked about the seasons of economic cycles, and it turns out that we are in depth of winter right now. It’s got nothing to do with government, and nothing much to do with climate change. It’s about demographics.

The Dent Method tells us that economic booms and busts are determined by demographics. Individual spending tends to peak in the mid 40s. Spending should correlate with the size of the mid-40s population. If we plot the estimated size of those in their mid 40s with the projected year, we obtain a generally rising trend that shows a number of peaks and troughs due to past variations in birth and immigration rates.

For example fewer babies were born during the Depression than before or afterward. So, we would expect that 45 years later (during the 1970’s and early 1980’s) there would be a corresponding drop in the number of middle age people. Economic boom times are associated with an increasing size of the mid-40s population and bust times are associated with a decreasing size of this population. The oscillation in the number of middle-agers at their peak-spending years is called the spending wave.

According to Harry, even inflation is driven by demographics, not by government policy. Since the 1960s the baby boom caused rising inflation rates. But after 1980 we have seen falling and low inflation as these new workers and their new technologies have increased productivity rates. After that inflation falls because the larger baby boom will start to retire and offset the workforce growth of the younger generation and the economy will be slowing because of the Spending Wave.

For more on this go get your free gift from Harry’s site at www.hsdent.com/5concepts-lp

Dr Lisa Lang – The Theory of Constraints – Breakout Session

Dr Lisa Lang is a leading authority when it comes to The Theory of Constraints. She has PhD in engineering and has authored three books. Her presentation was held in a break out room where she covered an overview of The Theory of Contraints (TOC).

Dr Lisa confronted the multi-tasking problem that every entrepreneur faces. Out of a list of many projects, which to tackle first?

According to Dr Lisa, “the notion that the sooner you start a project the sooner it’s done” is a fallacy. It is more efficient by miles to figure out which project will bring in the most money fastest, and then do that project, in its entirety first.

Dr Lisa also talked about the best way to calculate your hourly worth. This helps you to work out which parts of your business to outsource. After all she says, that it’s key to determine what drives your profitability and to make management decisions that are aligned with your profitability goals.

Dr Lisa is now a member of the faculty at Stompernet.

Joel Bauer – Persuasion Power – Keynote Speech

Joel Bauer is the author of books such as How To Persuade People Who Don’t Want to be Persuaded and is famous for his presentation successes with corporate clients and the media.

Joel gave us a breakdown of how to present a pitch to an audience in order to get the most conversions and sales. He said

  • Never introduce yourself online, always get someone else to do it – someone with experience of your work – in other words – do it via a testimonial
  • Be as imperfect as possible – don’t worry about only having a face for radio – if we are too perfect people don’t actually like us much.
  • Knock yourself down in order to build yourself up again
  • Always tell the truth
  • Use storytelling to get your business offering across and liken it to familiar things in everyday experience.
  • Make sure you tell your prospects that you are only interested in serious expressions of interest in your product or service
  • Identify your passion and monetize that online.
  • Never demonstrate your superiority
  • Use a program called Simple Sales Copy to help you write sales copy
  • Visit the Copywriting Board for help/advice with copy
  • How long should a long sales letter be? Answer : as long or short as it needs to be

Joel also talked about the importance of defining a model for what you do. Use three or four words that in a list, sum up what your offer is. For example, “Attract, Convert, Leverage, Retain” – and use this everywhere. He says it helps if each of the words starts with a consonant as these are more easily remembered by people who here them.

Joel also had a few words to say about the right and wrong kind of business cards. You can view this viral video here, called Your Business Card Is Crap.