My friend Jackie is delighted that her website is appearing frequently at or near the top of page 1 in Google for her most important search term.
Every day she types her search term into Google and her site is consistently on page 1 at, or near the top. So she thinks her work is done.
But she doesn’t realise she is not seeing the truth – she is seeing Google’s personalized search results – they are placing sites she often visits, her own amongst others, at the top of the search engine listings.
To see where you really rank on Google for a keyword or phrase, I’ve found the easiest solution is to use Google Chrome’s browser.
All searches you do from that incognito window will be unaffected by your previous searches.