Avoid Google’s Personalized Search – Use Google Chrome

My friend Jackie is delighted that her website is appearing frequently at or near the top of page 1 in Google for her most important search term.

Every day she types her search term into Google and her site is consistently on page 1 at, or near the top. So she thinks her work is done.

But she doesn’t realise she is not seeing the truth – she is seeing Google’s personalized search results – they are placing sites she often visits, her own amongst others, at the top of the search engine listings.

To see where you really rank on Google for a keyword or phrase, I’ve found the easiest solution is to use Google Chrome’s browser.

Google Wrench or Spanner1. Click on the spanner or wrench at the top right.
Google Chrome New Incognito Window menu option2. Then click on the “New incognito window” menu option
Incognito Icon2. A new browser window opens with this icon at the top left.

All searches you do from that incognito window will be unaffected by your previous searches.


  1. Hi Ollie – It’s nothing to do with Google Chrome – it’s Google’s search engine. Personalised search is there regardless of which browser you are using. Check out this article for more information : http://searchengineland.com/google-now-personalizes-everyones-search-results-31195

  2. Thanks a lot for this. I have been scratching my head for days about why one of my sites is ranked by Google as number 2 in Chrome and on page two in every other browser. I don’t remember signing up for these personalised results or giving Google permission to track my activity.

    I’ll never use Chrome again.


  3. http://Raul says

    Thanks. I can’t STAND google personalized results. In fact, it kind of creeps me out.


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