Difference Between Visitors, Hits And Page Views

How Many Hits Does Your Website Get Per Day?

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Dinner Party Webmasters

I was at a friend’s house the other night and a guy was boasting about the number of hits he gets each day on his web site. He said, “I get hundreds of hits every day”, implying his site was a huge success. Maybe it was.

Hit Counters

You know those web hit counters that you used to see on practically every web site in the 1990s, but now you only see them on sites that look as if they were written in the 1990s? Look - I’ve put one here on this blog post.

free hit counters

If you refresh the page, the hit counter will add one to the total with each hit of the refresh button. That should tell you that this hit counter and others like it are pretty useless.

The owner of a site with a hit counter on it can make the hit counter’s value increase just by refreshing the page a few hundred times each day, (or by using a program to do it automatically). He can even set the hit counter to start at a certain number rather then zero. For example, I started the hit counter above at 55,000 to make the casual observer think that over 55,000 people have visited this page.

What’s The Difference Between Page Views, Hits and Unique Visitors

This is all obvious if you know it, but it is surprising how any people don’t. Ask people you think should know the difference - this is a good question to ask a web designer you are considering hiring. If they get it wrong, I suggest you find another one.

Unique Visitors

A visitor, or rather a unique visitor is defined as a single person who visits your web site in a single session. So, if you visit a site and you spend say 15 minutes browsing various pages on it - say you visit a total of 25 different pages in that time, that would count as a single visit.

Page Views

The page view count is the actual number of pages that are made in the timeframe. So if you have 400 page views say, on a single day, that would mean that all your visitors together, viewed pages a total of 400 times. In the example we used earlier we would say that the single visitor who visited 25 pages, would have contributed at least 25 page views. This is because I said he visited 25 different pages, but that doesn’t mean he didn’t visit some of them more than once. In other words he may have contributed maybe 30 or 40 page views.

And Finally, Hits . . .

So what are these famous hits? Hits are not really of any use to you. But I’ll tell you what they are. Imagine there is a webpage called dogs.html, and on that page is some text and 10 images of dogs. Let’s also say that dogs.html uses a separate CSS file called dogs.css. If you go and view that page, you will incur 12 hits just by viewing that page once. That is because dogs.html counts as one hit, the 10 images count as a further 10 hits and the CSS file counts as one hit, giving a total of 12 hits. Now say you refresh the page. You will incur another 12 hits. You will add 12 hits to the hit count every time you hit refresh.

If 5 people visit the page once, that would make 60 hits. Can you see how hits have no meaningful relationship to unique visitor numbers? Now imagine the page dogs.html had 100 thumbnail images on it. This would mean that every time the page was viewed it would cause 102 hits to be added to the hit count. No wonder the guy at the dinner party thought he was getting a lot of visitors because he had a lot of hits. It is likely he thought hits were visitors.

. . . And Back to Hit Counters

The Hit Counter above does not count ‘hits’ as defined here. It counts pageviews for the page on which it is located - in this case, this page. So Hit counters like the one shown above should really be called Page View counters.

Robots And Visitors

There are some other things to consider whilst on this subject, but I’ll leave that for another day.

Suffice to say your stats package needs to be a bit more sophisticated than that hit counter up top here. Also, ask yourself ‘what constitutes a visit‘. Stats packages may decide that a break of 10 or 20 minutes in your viewing of a web site constitutes two visits. And also note that some stats packages can mix up robot visits with human visits so all those hits you are getting could be due to a single robot with a crush on your site.

Written by Liz Jamieson

13 Responses to “How Many Hits Does Your Website Get Per Day?”

Leigh Hunt March 22nd, 2008 at 12:59 pm

Thanks for this info Liz. You’re so right. Hits are definitely a case of vanity rather than sanity in the online world. Much like Alexa ranking.

paula March 24th, 2008 at 1:59 pm

So Lizzie how do we know what’s happening? And if our hits appear to go up is this for real or just a crushed robot?
By the way how does a robot get a crush on you?

Thanks though - all interesting stuff and something we weren’t taught at school.

Liz Jamieson March 24th, 2008 at 4:10 pm

Hi Paula

To get proper information you need a stats package that measures everything - page views, visitors etc and tells you the criteria it uses for determining a visitor. Some stats packages by their very nature filter out robot visitors.

Google Analytics is one of these and is a great free package that is easy to install on your blog. But you do (at least at the time of writing) need to have a self-hosted Wordpress blog to install Google Analytics on it.

If you have a centrally hosted blog at Wordpress.com, you have the stats package provided by Wordpress. I don’t believe the Wordpress stats package measures visits from robots - so your stats won’t include the robots. It also does not measure individual page views.

So if someone spends ages on a site and reads say 50 pages, it’ll be 1 visitor viewing 50 pages, not 50 visitors doing whatever. The limitations/features of the Wordpress stats package are described here : http://faq.wordpress.com/2006/02/09/questions-about-stats/

As for my remark about robots having a crush on a site, it was just my way of expressing how some robots (Google’s , Yahoo’s, Alexa’s and even Site Build It Robots - there are hundreds of them), cruise the internet so that they can collect information for their indices on all the sites out there.

Some very zealous robots can visit too often and even overpower a server. Hence my analogy of the robot having a crush - basically following your site around until it and you are sick of the sight of it.

You won’t have this problem with wordpress.com as they are taking care of it for you. But for normal sites, this can be a problem and some stats packages can count the all hits the love sick robots contribute to the totals, further confusing the stats unless you know to look out for them.

jennyonthespot April 27th, 2008 at 5:53 am

Thanks - this was very helpful, though my head is spinning just a bit… It’s the “hits”… I still have trouble wrapping my mind around that whole thing, but I’m getting it…

05.02.08 - Fridge Friday at Jenny On the Spot May 3rd, 2008 at 1:03 am

[...] by a comment someone made on another Fridge Friday post. I “met” Liz when I visited this post of hers. It’s a great post - it’s about hit counters and page views.. and such… Anyway [...]

Tony June 30th, 2008 at 4:47 pm

Hi - how can unique visitors be determined when many ISP’s have variable IP addresses - for example if I am using AOL as an ISP then every time I visit a given website it will LOOK as if I am a different person but it is only the IP address thats different - its the same me.

This is often one of the most missunderstood components of internet statistics and makes a complete falshood of anyone claiming to know how many unique VISITORS that their website receives.

Best regards

Tony……

Liz Jamieson June 30th, 2008 at 7:17 pm

Tony

Thanks for taking the time to comment. Even if you visit via an ISP who uses a differnet IP address every time you visit, a visitor cannot normally be determined via IP address. If they were, then people on shared IP addresses would always count as the same visitor and make a nonsense of any form of visitor count.

Really, counting instances of IP address only determines one thing and that is how many IP addresses were used to visit a site. This is only interesting if IP address is what interests you. And sometimes it does - like when trying to determine which countries people come from (although this is not always very reliable).

Visits are quite different. They are normally defined as a number of page views from the same source (computer) in a given time period - usually around 20 minutes. This is determined by cookie and so has nothing whatsoever to do with IP address.

Liz

Anitha July 16th, 2008 at 2:29 pm

Hi,

Very useful information on the number of visitors\page views. As a person managing my own blog I find your post very informative. Thanks.

- Anitha

neb July 20th, 2008 at 2:51 am

Hello,

Thanks a lot for the clarification. I’m using StatPress in WordPress for my game development blog. From your sidebar, I see that you also use StatPress. Have you found the StatPress plugin to provide accurate Visitor and PageView counts?

By the way, since a single person who visits in multiple sessions counts as multiple “visitors,” this statistic should really be called “visitations.” Can you please change the Internet vernacular on this? Thanks!

– NEB

Liz Jamieson July 20th, 2008 at 11:56 am

Hi NEB - It’s all I can do to keep up let alone influence a vernacular (Speaking of vernaculars the only one I would like to influence is here - I am having serious problems with the local planning authorities in getting my house extended. They keep using the word vernacular on me in the most unpleasant ways.)

I don’t think it’s worth it to spend too much time chasing accurate visitor counts. As the internet is stateless, the definition of a visitor is subjective. Do you wait 20 minutes and count all page views within that timeframe by the same cookie as one visit? Or do you wait 35 minutes? Or do you only wait 10 minutes?

The important thing to note I think, is that visitor stats are relative tools. So if you use tool A (e.g. Statpress) consistently, you can say well on day 1 Statpress said I had 3 visitors and on day 20 Statpress said I had 50 visitors and on day 99 Statpress said I had 300 visitors. And unless you changed the options in Statpress in between (so it counts different types of visit as a visit), you can say your visitor count has improved.

I also use the Wordpress Plugin All In One SEO Pack. That places Google Analytics easily onto your Wordpress blog. So you get a more informed view of your stats, albeit with a time delay.

Lizzy

neb July 20th, 2008 at 1:46 pm

Thanks for your informative feedback. Best of luck with your beautiful property, by the way.

Liz Jamieson July 20th, 2008 at 2:43 pm

Thank you NEB. I wouldn’t have mentioned it, but I am literally tearing my hair out over it right now, and well, you did say the trigger word. Vernacular.